FROM PHU QUOC TO BANGKOK: BRINGING VIETNAMESE CHOCOLATE TO THE INTERNATIONAL MARKET AT THAIFEX – ANUGA ASIA 2026

Bittersweet Chocolatier is proud to officially announce its participation in THAIFEX – Anuga Asia 2026, one of Asia’s leading trade exhibitions for the food and beverage industry, taking place from 26–30 May 2026 at IMPACT Muang Thong Thani, Bangkok, Thailand.

This event marks an important milestone in Bittersweet’s journey, from a craft chocolate brand rooted in Phu Quoc to a company steadily introducing Vietnamese cacao and chocolate to the international market through a thoughtful, sustainable, and distinctly local approach.

At THAIFEX 2026, Bittersweet will showcase its signature craft chocolate collections, products developed from Vietnamese cacao and locally inspired ingredients, as well as OEM solutions tailored for partners in hospitality, corporate gifting, retail, and selective distribution.

More than simply presenting products at an exhibition, Bittersweet sees this event as an opportunity to engage in deeper conversations with the global market – where partners are not only interested in flavour, but also in ingredient sourcing, production standards, consistency, and long-term collaboration potential.

As global consumers increasingly value authenticity, transparency, and craftsmanship, Vietnamese cacao is gradually gaining recognition as an ingredient with its own distinctive potential. For Bittersweet, participating in THAIFEX is not merely a commercial activity, but also an opportunity to present a different perspective on Vietnamese chocolate – one that is modern, refined, and deeply connected to the origins of its ingredients.

“We are not attending the exhibition simply to be present. What Bittersweet is truly looking for are meaningful connections that can grow into long-term partnerships – where products, working values, and brand vision can continue beyond the exhibition itself,” a representative of the brand shared.

Alongside flavour development, Bittersweet continues to invest in production systems and quality control processes to meet international collaboration standards. Every product undergoes a rigorous inspection process before leaving the factory, from raw material selection and temperature control to texture evaluation and final flavour profiling. For the brand, quality is not defined by description alone, but by the ability to maintain consistency across every batch.

THAIFEX – Anuga Asia 2026 is considered one of the most significant meeting points for brands, buyers, and businesses within the regional and international F&B industry. Bittersweet’s participation in this year’s exhibition not only opens new opportunities for the brand, but also represents another step forward in bringing Vietnamese craft chocolate closer to the global market.

Bittersweet Chocolatier warmly invites partners, visitors, and industry friends to visit our booth during the exhibition.

THAIFEX – Anuga Asia 2026
📍 IMPACT Muang Thong Thani | Bangkok, Thailand
📅 26 – 30 May 2026
📌 Hall 5 – Booth G35